About Troo

Why should you consider using Troo?

Our Mission

What could social media look like if a platform treated their community like human beings, instead of a “data factory”?

Being human means being social.

We see that as a virtue, something to be nurtured. Not to be manipulated for profit or taken advantage of. For too long, trading personal privacy  for access to these social spaces has been accepted as just another "necessary evil." We think it’s an outrageous and unfair price to pay.  Which led us to define our mission:

We are dedicated to providing a safe space to inspire community through ethical social media. It’s time for a platform that actually serves its people, especially those from vulnerable groups, and creates a place where they can come together, support, uplift one another, and most importantly feel seen and heard.

Our S.E.C.R.E.T. Recipe

At its core, Troo is a group of talented, sincere, and optimistic individuals, dedicated to making the world a little better, one platform at a time. Each member brings their unique experiences and skill sets, and every voice counts.


Having complete control over your information, and who has access to it, and peace of mind knowing your every move isn’t being tracked.


Putting your needs first, in everything we create, and always working to understand and improve based on your feedback.


Focus on developing real connections, and fostering a more supportive environment.


Listening to diverse voices, and making sure the choices we make improve everyone’s experience.


Giving you the freedom to be exactly who you are, and encouraging growth through sharing resources and opportunities.


Providing a reliable platform that follows through on our intentions, and strives to maintain accountability and integrity.

Our Team

Olha Bahaieva

UX/UI Designer

Olha Bahaieva is a UX/UI Designer with over 7 years of experience. She has created over 50 web and app products during her career. Olha is the author of 9 design courses on Education Ecosystem with 800k+ worldwide. She is a founder of UX Designers Club and a Top Medium writer. Olha also helps non-profit organizations by volunteering on design projects.

Darryl Gugig


Darryl Gugig is a corporate and transactional attorney with over 30 years of experience, licensed to practice in NJ, GA, and DC. Darryl excels at creative problem solving and strategic counseling. In addition to having previously advised other early stage businesses, Darryl spent years as the Board President of a prominent affordable housing non-profit.

Ilmaa Haque

Product Manager

Ilmaa has an academic background in Cognitive Science and Human Computer Interaction and is interested in all things user experience, product management, and project management. While she is not working with the amazing team at Troo, Ilmaa teaches reading, writing, and history to K-12 students and works on her 5 star Animal Crossing island. Fun fact, she is the only Troo team member located on the West Coast!

Kristina Kelly

Marketing Director

A California native, Kristina created her first HTML website on the Angelfire platform in 1999. She has earned a Bachelor of Science from Kansas State University, and is currently a UX Design student. In her career, she has leveraged her extensive background in marketing, communications and design to help new non-profits, small businesses, and startups establish an online presence through collaboration and creativity. Kristina enjoys studying trends, consumer insights, and connecting with new people.

Emma Mantell

UX/UI Designer

Emma is passionate about developing products and experiences that are informed through open conversation and designed with compassion. She prides herself on her humanistic approach to all aspects of design and believes empathy to be the building blocks of the new age of technology. Emma also considers herself a member, ally and, voice for the new generation of the LGBTQ+ community.

Serena-Lee Martin

UX Researcher

Serena is an emerging UX Researcher based in Westchester, New York. She graduated from the University at Albany with a degree in Human Biology and a minor in Philosophy and is incredibly passionate about mental wellness, social psychology, and ethical technology. She is currently working with an incredible team at Troo, Inc to create an ethical social networking application. In her spare time, she volunteers and attends seminars in ethical technology spaces such as All Tech is Human and the Center of Humane Technology and was a Wellness Coach.

Jeremy Mendoza

UX Designer

Jeremy is a UX designer who loves working with customers to identify and understand their needs. He seeks to produce empathetic, inclusive, and engaging solutions to do just that. Jeremy has spent his recent time re-examining existing systems and pinpointing ways he can improve them to better serve their users. He is also enthusiastic about ways designers can create more accessible and inclusive solutions for the unheard and underserved.

Michael Nicholas


Michael is the founder/CEO of Troo Co. He is an advocate and ally for marginalized and disenfranchised communities, and is on a mission to help as many people as he can to live an empowered, fulfilling life. Michael enjoys reading, traveling, and connecting with new people.

Casidi Rapacz

UX Researcher

Casidi loves to nerd out on human behavior, and what makes people tick. She helps Troo with research, content strategy, and applying UX principles to every facet of development. At the end of the day, she just wants to leave things a little better than she found them. In her off time, she’s usually doing music, learning languages, bothering her cat, or geeking out over video games and niche media.

Jessica Tabac

UX Designer

Jessica is a UX Designer who enjoys the logical and creative aspects of UX design. She values inclusivity and strives to incorporate this into her design choices. Jessica worked as a user experience designer in the physical space of Brooklyn Brewery's hospitality department for over six years. This greatly lends itself to her design thinking in the digital space.

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